Soybean Meal Demand Assessment for United Soybean Board Social Media Campaign

posted by Rachel Sonnabend on Friday, July 19, 2019

In the past year, Decision Innovation Solutions has completed research for the United Soybean Board regarding protein sources in animal diets. In this research, DIS completed an analysis for every state in regards to how soybean meal (SBM) is used for feed and consumed in the United States. The DIS team analyzed what animal species consumed the largest amount of SBM and which states consumed the most as well. Another piece of the study was the economic impact of animal agriculture in the U.S. In the United States, animal agriculture contributed $347.3 billion in economic output, 1,842,110 jobs, $75.1 billion in earnings, and $17.8 billion in income taxes. In the research, the major animals that consumed soybean meal in their diets were swine, turkeys, dairy and beef cows, layer and broilers, companion animals, sheep and goats, and aquaculture. The total estimated quantity of soybean meal consumed was 31,236.4 (1,000 short tons) with broilers leading consumption at 14,959.9 (1,000 short tons). After broilers is swine (7,607.4), dairy cows (2,858.2), layers (2,714.9), turkeys (2,171.2), companion animals (457), beef cows (263.8), aquaculture (180.7), and sheep and meat goats (23.1).

Just like we did for the American Feed Industry Association campaign, over the next 20 weeks, our social media channels will be showcasing the top 20 states in terms of consumption of soybean meal. The top 20 states include: Iowa, North Carolina, Georgia, Arkansas, Alabama, Texas, Minnesota, Mississippi, Missouri, Indiana, Pennsylvania, Ohio, Oklahoma, California, Illinois, Virginia, Kentucky, Wisconsin, Nebraska, and Michigan. As we post the information about all 20 states, you will find that there is a lot of variation in animal feeding rations across the country impacting how much soybean meal is consumed from state to state. The posts will include the total consumption for that state, consumption totals for each individual animal, and the economic impact of animal agriculture for that state. To kick off the campaign, here is the information for the United States total:

Figure 1

We hope that you continue to follow along on our social media channels as we post this campaign! We are very excited to continue to share our research and findings with you!

About The Author

Rachel Sonnabend

As an Intern at Decision Innovation Solutions, Rachel Sonnabend is responsible for implementing our social media strategy, as well as managing the DIS blog and web content to better communicate with our clients. As she is originally from a small town in southern Minnesota, her passion for the agr ... read more