What is the DIS Social Cultivator?

posted on Thursday, August 1, 2019

Have you ever wondered what your members are thinking and talking about on social media? Or what trends are occurring in different groups of people all across the country? The DIS Social Cultivator (DISSC®) allows you to gain and leverage deeper insights on your membership or other influential audiences with the added benefit of understanding what trends and topics they are talking about.

An organization utilizing the DISSC® service will be able to achieve the following:

  • Increased understanding of constituents and the general public’s perceptions
  • Have influence on policy development
  • Early issue detection to give confidence to make timely decisions for quickest results
  • Effective targeting of resources and external communications
  • Narrow consumers’ widening knowledge gap of agriculture

While everyone is an individual with their own preferences, attitudes and influencers, large clusters of individuals will self-identify into generalized groups.  In statistical science circles, these self-identifying groups are often referred to as “Tribes”.  Tribes are considered groups of people with common interests, traits, preferences and influencers.

In this example, we regionalized the members of these self-manifesting tribes into “Local” (Iowa and Illinois) and “Coast” (California, Florida, New York, Washington DC). You can see what topics and keywords related to food nutrition that our tribes are talking about.  As shown in the charts below, those with similar likes, interests, and influencers but from different regions have differing attitudes towards food nutrition topics.

If you’re interested in a national view, it is helpful to understand the differences between regions.  If you're more interested in a local view, it is helpful to understand what is important to your audience regarding specific topics.

Local graph

Coast graph

What topics would your organization like to have better insights on? Contact merlin@decision-innovation.com to learn more about the DIS Social Cultivator® and to suggest other research topics that would benefit your organization.